Opener Bier

About the client

Frank Wouters, beer sommelier and founder of brewery Opener, believes the experience of beer is incredibly important. In addition to brewing delicious beers, Opener offers group outings with activities. The cozy tasting room and outdoor terrace are beautifully situated in the countryside.

The challenge

Opener found it difficult to convey the unique experience of a beer tasting through their website and in a personalized offer. The standard proposal didn't do justice to the experience.

The solution

The Videogram extended the experience into the communication strategy. Potential clients are surprised with a personalized video that gives an impression of the beer tasting they requested online. On the website, the client assembles a beer tasting via a web form. Fully automated, The Videogram retrieves the request, generates, and distributes a personalized video. The client is surprised with a highly relevant video that turns a simple request into an impressive experience.

Goals

Results