SeniorWeb
Personalized welcome video
About the client
SeniorWeb is a national association with 150,000 members, 425 training locations, and over 3,000 volunteers. Since 1996, SeniorWeb has been making the digital world accessible for seniors.
seniorweb.nlThe challenge
SeniorWeb communicates intensively with its senior members via email. The association is known for its innovative approach and wanted to find a new way to personally welcome members and clearly explain the membership benefits.
The solution
Together with Marketing & Communications, ICT, and member services, a personalized welcome video was developed. New members receive a welcome email with their personal video two days after registration. In this video, the membership is explained step by step based on the member's details. The video can also be viewed in the My SeniorWeb environment.
Variables
- Seasonal view/atmosphere
- Member's name
- Membership duration including welcome package
- Member number
- Address + nearest training location
- Month when the first Enter magazine arrives
- Member's email address
Goals & technology
- Data integration: API with Microsoft CE 365
- No manual work — fully automated
- Content adapted based on chosen membership
- Nearest training location shown based on home address
Results
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